出版数据要素赋能出版业新质生产力探析

[中图分类号] G230 [文献标识码］A [文章编号] 1009-5853（2025）04-0074-09

Analysis on the New Quality Productivity of Publishing Industry Enabled by Publishing Data Elements

Yang Jun

（School of Journalismand Communication，Shaanxi Normal University，Xi’an，710119）

[Abstract]Publishing data factor is a pioneering production factor in digital publishing production，and it isalso an innovative allocation of production factors required by the new quality productivity of publishing industry. Publishing data elements promote the emergence and development of new quality productivity in publishing industry，which is the core element and driving force of the development of new quality productivity in publishing industry.The integration of data elements into the publishing industry enables publishing workers to have both data concepts，qualities and skills，the virtualization of labor objects，the intelligence of labor materials，and the optimal combination of allfactors of publishing production，which reflects the theoretical logic of publishing data elements enabling new quality productivity in the publishing industry.The elements of publishing dataact on the topics and planning，content production，market distribution and operation and management of publishing production，so as to continuously enhance the competitiveness of publishing enterprises，provide the society with high-quality and abundant data publishing productsand innovative services，and finally achieve the goal of high-quality development of publishing enterprises.

[Key words] Digital publishingPublishing dataPublishing data elementsNew quality productivity of publishing industry

新质生产力是马克思主义生产力理论与中国具体实践相结合的理论创新。（剩余10626字）