科技期刊今日头条账号运营现状与优化策略

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[中图分类号]G235 [文献标识码］A [文章编号]1009-5853（2025）04-0063-11

The Operation Status and Optimization Strategy of Toutiao Account of Chinese Scientific Journals

Zhan LijuanSun Xuhao Wan Kezhuo Tang Dan （School of Law，Humanitiesand Sociology/Academic Publishing Research Center，Wuhan Universityof Technology，Wuhan，430070）（School of Law，Humanitiesand Sociology，Wuhan Universityof Technology，Wuhan，430070）（School of Law，Humanitiesand Sociology，Wuhan University of Technology，Wuhan，430070）（School of Law，Humanitiesand Sociology，Wuhan Universityof Technology，Wuhan，430070）

[Abstract]Thisarticle takes Toutiao account of scientific journals as the object，and use the methods such us online research and stratistical analysis to investigate the accounts operation， communication effect and content production of Toutiao account of scientific journals’.The results show that scientific journals Toutiao accounts there are some problems on the whole，such as unbalanced number of content release，low update frequency，relatively single theme，low communication index and so on.Based on the current situation investigation and theanalysis of excellent cases，it is proposed that scientific journals should establish the concept of “longterm ism”when operating Toutiao account，take popular scienceand technology information content as an important starting point to improve the communication effect of accounts，and take multiple measures to optimize the communication effect of Toutiao account of scientific journals by strengthening cross platform linkage，stabilizing the frequency of content updates，participating in hot topic discussions，reasonably selecting the length and writing method of titles，and making good use of AlGC tools.

[Keywords]Media convergence Scientific journalsToutiaoAcademic communication

2024年7月18日，党的二十届三中全会审议通过《中共中央关于进一步全面深化改革、推进中国式现代化的决定》，提出要“构建适应全媒体生产传播工作机制和评价体系，推进主流媒体系统性变革”[1]。（剩余8022字）