出版社儿童新媒体产品发展的实证分析

——基于对27组亲子家庭与出版社的深度访谈

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[中图分类号] G237 ［文献标识码］A [文章编号] 1009-5853（2025）04-0023-09

An Empirical Analysis of the Development of Children's New Media Products by Presses：Based on In-depth Interviewswith 27 Parent-Child Familiesand Presses

Xie Xinzhou Peng Haocheng （SchoolofNewMedia，PekingUniversity，Beijing，100871）

[Abstract]The study conducts semi-structured interviews with 27 groups of parent-child families and core members of several children’s presses to systematically analyze the development status of children’s new media products in terms of key types，usage motivations，and technical characteristics.The study also delves into the problems facing current children’s new media products， focusing on three dimensions：content production，marketing mode，and service management. Based on thisanalysis，the study proposes several strategic recommendations， such as constructing arefined content creation ecosystem，developing a cross-platform promotion and sales system，and establishing a comprehensive service feedback mechanism.These strategies aim to enhance the overall qualityof children’s new media productsand promote the orderlydevelopmentof thechildren’spublishingmarket.

[Keywords]New media productsChildren’s publishingDigital publishingPress

1引言

“人生百年，立于幼学”。（剩余11166字）