文字类图书漫画化：价值评估与出版路径探究

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中图分类号］ G237 ［文献标识码］A ［文章编号］ 1009-5853（2025）04-0032-08

Strategies and paths exploration of derivative comic editions of text-based books

Xu Jingran Zhu Yizhe（Posts&TelecomPress，Beijing，）

[Abstract]This paper first provides a definitionof text-based comic booksand then analyzes their advantages and characteristics based on industry data. Subsequently，based on the Usesand Gratifications Approach，it introduces how to assess the value potential of text-based comic book publications from three dimensions：functionality，emotionality，and sociability. Furthermore，employing the classic Lasswel's 5W Communication Model from communication studies，this paper briefly analyzes the communication pathways of text-based comic books， considering five aspects：who，says what，in which channel，to whom，with what effect offering suggestions on how text-based books can effectively be transformed into comic versions.

[Keywords] PublicationComicUses and gratifications approachLasswell's 5W CommunicationModel

1出版行业新增量：文字类图书漫画化

畅销书是大众阅读兴趣与审美的风向标，也是大众消费心理的晴雨表，其市场表现对出版行业具有重要的指示作用。（剩余10109字）