美国数字教材出版平台发展研究与启示

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[中图分类号] G239 ［文献标识码］A ［文章编号］ 1009-5853（2025）04-0040-15

Research and Enlightenment on the Development of Digital Textbook Publishing Platforms in theUnited States

Chen Jian’an

（Huazhong University of Science&Technology Audio-video Press，Wuhan，430223）

[Abstract]The development process of digital textbook publishing platformsin the United States can be divided into the textbook digitization stage，the online database and open courseware stage，the stage of rapid resource convergence，and the stage of deep technology integration. Based on their market shares in the US market，research isconducted on digital textbook publishing platforms in the United States that are based on e-textbooks，video courses，and have professional characteristics，as well as European digital textbook publishing platforms that havea certain market share in the United States.The characteristics of these platforms in termsof development paths，cooperation models，planning concepts，service measures，and technological directions are analyzed.On this basis，from the perspectives of accurately grasping policy orientations，effctively integrating resources from multiple parties，meticulously planning a globalization plan，attaching great importance to users’service experience，and actively exploring technological innovation paths，countermeasuresand suggestionsare provided for the development of digital textbook publishing in China.

[Key words]Digital textbook publishingAmerican publishing researchPublishing development strategiesOnline education platformDigital education

数字教材运用数字化手段，将丰富多样的教学内容与文本、图像、音频、视频、动画等多媒体资源深度融合，存储在电子设备或网络中供学习者使用。（剩余22876字）