乡村全面振兴背景下藏族赛马节文旅品牌建设研究

关键词乡村全面振兴;藏族赛马节；文旅品牌;赛马品牌

中图分类号F327.8文献标识码A

文章编号 0517-6611（2025）21-0137-04

doi：10.3969/j. issn. 0517-6611.2025.21. 025

AbstractThesteadypromotionofthompreensiveuralevitalationtrategyprovidesaareevelopmentopporunityforthuluraland tourismbrandconstructionoftheTbetanHorseRacingFestival.Troughthecomprehensiveuseoffieldresearch，caseanalysisandother methods，thisticleexpsteigfanmeaingpracticalcalengsandpromotionathofteulualndouismbandostructionof theTibetanHoseacingFstialdrtkgodmpresieralvialingtovidreicalppodct calreference.ReseachsuggststattesigiicantiportanceofulinguluralandourismrandsfobetanHseRacingestialne contextofcompehensieralrevitalizatolsinpromotingruraloomicgothnddrivingfesanderdsmetocreasetoe andbecomeprosperousaningsocialcohesiandpromotinghamoiousndstabledevelopentiuralareasierigandprooting Tibetancultureacingtuencfualulureromotingthevelopmentofotouisdeiguralolocalssability However，itacialngscssutalepoingndlrein brandcommucatiouatedcilideranderieadsndologicalostrantslitstaablet ofbrands.Inviewoftis，itipropoedtodepenculturalexplorationandtregentheoreofrandultureexpandmaketchelsand enhancebradawaressadthiprovetesupportingfacilindtiizeterandexpeiencelevel;alaceoloicalproteod ensure the promotion path of brand green development.

Key WordsComprehensiveruralrevitalization;Tibetan HorseRacing Festival;Culturalandtourismbrand;Horseracing brand

随着全球化的加速推进与社会经济的飞速发展，乡村地区发展模式正经历着深刻的变革与重塑。（剩余8274字）