钢铁企业跨行业并购的企业文化融合研究

——以方大集团并购航空等多元业务为例

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ANALYSISONTHEINTEGRATIONOFCORPORATECULTUREINCROSS-INDUSTRYMERGERSANDACQUISITIONSOFSTEEL ENTERPRISESTAKEFANGDAGROUP'SACQUISITIONOFAVIATIONBUSINESSESASANEXAMPLE

Tian Xinyue1Lu Heyue1Du Lihui1Wang Chongcai² （1.School of Finance and Economics，Anhui Universityof Science and Technology，Bengbu23303o，China; 2.Schoolof Management，Anhui University of Science and Technology，Bengbu 233O3O，China）

Abstract： In the course of more than 2O years of development，Fangda Group has embarked on a development path with its ownunique characteristics，paying special attention totheintegrationofcorporatecultureincross-industry mergersandacquisitions，this paper analyzes the the measuresafter theacquisition ofaviation business，including always promote partybuilding leadership，upgrade differentiated development plans， improve refined management evels， integrate social responsibilities intocorporategovernance，andcaryoutall-round employeecare work，soas to provide reference for relevant enterprises and industries.

KeyWords： steel enterprises; cross-industry mergers and acquisitions;integration of corporate culture

0前言

辽宁方大集团实业有限公司（以下简称“方大集团”）前身为成立于2000年的抚顺鑫仁实业有限公司（以下简称“鑫仁实业”），2004年更为现名。（剩余4057字）