新媒体时代“手造产业”复兴的动因、价值与路径

摘要：该文以新媒体时代下的“手造产业”为研究对象，探讨手造产业复兴的动因、价值与路径。并针对手造产业在新媒体时代面临的诸多挑战，如信息过载、传承困境、知识产权保护、负面舆论、线上线下融合困难以及行业监管和标准不健全等问题，提出了相应的对策，以期能够为新媒体时代手造产业的复兴提供有益的启示。

关键词：手造产业；新媒体；社会需求；复兴动因；价值体现；发展路径

doi：10.3969/J.ISSN.1672-7274.2024.05.056

中图分类号：G 206；TP 3          文献标志码：A           文章编码：1672-7274（2024）05-0-03

The Motivation， Value， and Path of the Revival of the "Handmade Industry"

in the New Media Era

LI Wangting

（Shandong University of Science and Technology， Qingdao 266590， China）

Abstract： The article takes the "handicraft industry" in the era of new media as the research object， exploring the motives， values， and paths for the revival of the handicraft industry. And corresponding countermeasures have been proposed to address the many challenges faced by the handicraft industry in the new media era， such as information overload， inheritance difficulties， intellectual property protection， negative public opinion， difficulties in integrating online and offline， and inadequate industry supervision and standards， in order to provide useful insights for the revival of the handicraft industry in the new media era.

Keywords： handmade industry; new media; social needs; revival motivation; value embodiment; development path

近年来，随着人们对文化多样性、环境保护和个性化消费需求的增强，手造产业再次受到关注和重视。（剩余4740字）