诚信互助小组数字化转型在卷烟营销中的探索与应用

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摘要：烟草行业诚信互助小组数字化转型，是卷烟营销的技术变革、业务创新，更是思维转型。文章分析总结了目前诚信互助小组运用发展中存在的问题，探索诚信互助小组数字化转型的应用，以期能够为实现卷烟精益运营及业务增长提供借鉴。

关键词：诚信互助小组；数字化转型；卷烟营销；探索；应用

doi：10.3969/J.ISSN.1672-7274.2024.01.035

中图分类号：F 274，TP 3            文献标志码：B            文章编码：1672-7274（2024）01-0-03

Exploration and Application of Digital Transformation of Integrity Mutual Aid Group in Cigarette Marketing

CUI Jian， JI Baojing， YUE Xueyin

（He'nan Tobacco Company Xinxiang City Company， Xinxiang 453099， China）

Abstract： The digital transformation of the tobacco industry's integrity mutual aid group is a technological transformation， business innovation， and even a thinking transformation in cigarette marketing. The article analyzes and summarizes the current problems in the application and development of integrity mutual aid groups， explores the application of digital transformation of integrity mutual aid groups， and hopes to provide reference for achieving lean operation and business growth of cigarettes.

Key words： integrity mutual aid group; digital transformation; cigarette marketing; explore; application

1   相关概念概述

1.1 诚信互助小组

诚信互助小组是由持有烟草专卖零售许可证客户自发组成、自愿加入、自愿管理的群众性组织[1]。（剩余3161字）