开放数据竞赛的推广生态变化及其策略的适应性优化研究

——以“慧源共享”全国高校开放数据创新研究大赛为例

关键词：开放数据竞赛；推广生态；推广策略；适应性优化中图分类号：G255.51 文献标识码：A

Abstract Using theoretical analysis andcase studymethods，this paper examines significant changes inthe promotional ecology ofopen data competitions and proposes adaptive optimizations to their promotion strategies.Taking the Huiyuan SharingNationalOpenData InnovationCompetitionforCollegesandUniversitiesasanexample，itanalyzestheapplication of these strategies in practice.Thepaper finds thatchanges in the promotional ecologyare mainlyreflected in intensified categorycompetition，diversified participant profiles，integrated communication media，comprehensive participant demands，sustained event processs，heterogeneous open data sources，and flatter organizational structures. Correspondinglyadaptiveoptimizationsofpromotionstrategiesfocusonhighlight-basedpromotion，integratedmedia campaigns，bandbuilding，wave-likepasedpromotion，alueaddedpproaches，colaborativepromotion，andstandrdized promotion.The case study demonstrates the practical application and effectiveness of these optimized strategies.

Key words open data competition; promotion ecology; promotion strategy; adaptive optimization

1引言

在数字化和智能化浪潮下，数据价值日渐凸显，数据素养的重要性也不断强化。（剩余7922字）