智慧阅读推广用户使用意愿影响因素研究

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中图分类号：G252.0 文献标识码：A

Research on the Factors Influencing Users’Willingness to Use Smart Reading Promotion Services

AbstractPublic libraries，guidedbyusers’wilingnesstouse，implementsmartreading promotionservices，which is an important embodimentof the people-centered service concept and helps maintain control during the service process.This paper，basedontheTAMmodel，constructsamodel toanalyzethefactors influencingusers’wilingnesstoengage with smartreading promotion.Empirical analysis isconductedthrough methods such asquestionnaires.Theresearch finds that verbal interaction，interpersonal interaction，andobject interactionallhave a significant positive impactonusers' perceived usefulnessand perceived ease of use.Perceived ease of use hasa slightly greater influence on usage intention than perceived usefulness.Based on these findings，the paper suggests strengthening the development of characters， language，and media symbols，enriching objects and contextual symbols，and ensuring user privacy and security to continuously optimize the user experience to achieve high-quality development of public libraries.

KeyWords smart reading promotion;users’willingness to use; symbolic interaction theory; public libraries

1引言

党的二十大报告提出，实施国家文化数字化战略，创新实施文化惠民工程。（剩余9259字）