基于平台供应链的数字化协同演化博弈

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中图分类号：TQ207十.2 文献标志码：A

Abstract：By using evolutionary game theory，a game model of supply chain platform， manufacturer and consumer was constructed. Considering digital collboration， technology spillover effect and consumer trust factors，the evolutionary behavior and equilibrium strategy of the three parties were researched. Numerical simulation was used to analyze theimpact of different decisions on the evolutionary results. The results show that the higher the digital collaborative innovation income and the lower the cost，the more conducive it is to promote the digital innovation of manufacturers. The digital support of platform，consumer trust and utilization of information resources have a positive effect on promoting the digital decision-making of supply chain manufacturers. The higher degree of integration between platform vendors and manufacturers，the greater the impact of technology spillover effect， and all the digital collaborative innovation strategies are implemented to achieve a win-win effect and enhance the profits of manufacturers.

Keywords： platform supply chain; digital collaboration； evolutionary game； supply chainmanagement

《全球数字经济白皮书（2024年）》显示，2023年美中德日韩五国数字经济总量突破33万亿美元，同比增速超 8% ，其中，中国数字经济核心产业增加值逾12万亿元，数字经济正重塑全球产业格局[1]，驱动消费行为与企业运营模式深度变革[2]。（剩余11434字）