运动项目协会实体化指标构建与推进对策的思考

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中图分类号：G80-05 文献标识码：A 文章编号：1007-323X（2025）06-0092-08

Conceptual Analysis，Measuring Indicators and Promotion Strategies on the Entity of Sports Event Associations

WU Shu-qiong'， ZHOU Jin-guo² （1.ScholofPsicalEdcation，HanshanNoalUniversit，haoo50hina；DevelopmentPaningepartmet，ha NormalUniversity，Chaozhou 521O41，China）

Abstract： With the deepening reform of the sports management system， sports associations are undoubtedly an important force in building a public service system for national fitness，and the entity of sports event associations is the basic prerequisite for their participation in the construction of the public service system for national fitness.We mainly used methods such as literature research，logical analysis， experts consulting to study the concept and measurement of the entity of sports associations， and proposed inspirations for promoting the entity of sports associations. The entity of sports event associations refers to the ability of sports event associations' personnel and property to be independent，continuous enhancement of governance capacity，and continuously increasing contribution to the sports industry.We have designed measurement indicators for the entity of sports event associations， including five primary indicators and 17 secondary indicators. Taking the Y region of G Province in the eastern part as an example，the current situation of the institutionalization of sports association entities was measured. Five primary indicators are as follows： the degree of sound rules and regulations， the degree of sound organizational structure， the degree of income meeting the operation of the association， the degree of independence of personnel and property， and the degree of contribution to the sports industry.Five strategies were proposed to promote the entity of sports event associations： improving association rules and regulations， perfecting association organizational structure， raising association funds through marketing， ensuring the independence of association personnel and finances，and actively participating in sports.

Keywords：sportseventassociation;entity;measuringindicators

2020年9月22日，习近平总书记在教育文化卫生体育领域专家代表座谈会上指出，要紧紧围绕满足人民群众需求，构建更高水平的全民健身公共服务体系[1]。（剩余12488字）