数字乡村建设何以赋能传统体育文化振兴？

——以肇庆古驿道沿线为例

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中图分类号：G812 文献标识码：A 文章编号：1007-323X（2025）06-0071-10

Research on the Mechanism and Path of the Digital Rural Construction Empowering the Revitalization of Traditional Sports Culture -Taking Zhaoqing Ancient Road as an Example

SHENXiao-xiang，LIUYu²，HANHui-jun （1.SchoolofCollgeofSportsScience，GuangzhouCollgeofApliedScienceandTechnology，Zhaoqing51137，China；2.Pyical Education Institute，Huizhou University，Huizhou 516oO7，China）

Abstract： Digital rural construction is a critical link in promoting the revitalization of rural culture and assisting the overall revitalization of rural areas，it has injected new momentum and brought new opportunities to the revitalization of traditional sports culture. This article is based on the background of the country's vigorous construction of digital villages，by analyzing the content and inheritance difficulties of traditional sports culture along the Zhaoqing Ancient Road， it systematically summarizes the mechanism of digital vilage construction to empower the revitalization of traditional sports culture and explores the practical path of digital village empowering the revitalization of traditional sports culture， providing theoretical guidance for the comprehensive revitalization of traditional sports culture. It was found that digital rural construction mainly relies on mechanisms such as "digital + culture"，"vertical + horizontal"，"platform + matrix" and "empowerment + feedback" to regulate the inheritance and development process of traditional sports culture. In the New Era， to fully harness the enabling role of digital rural construction， we can follow the path of digital protection， modernization，and innovative communication， allowing traditional sports culture to "remain，" "thrive，" and "spread."

Keywords： digital rural construction; revitalization of traditional sports culture; enabling mechanism

习近平总书记强调，“中华优秀传统文化是中华民族的精神命脉”。（剩余13680字）