粤港澳三地联合办赛市场开发的法律冲突及其协调研究
——以十五运会与残特奥会为例
中图分类号：G80 文献标识码：A 文章编号：1007-323X（2025）05-0017-09
A Study on the Legal Conflicts and Coordination in the Joint Development of the Guangdong-Hong Kong-Macao Sports Market —ACase Study of the 15th National Games and the Paralympic Games
SONG Ya-xin， ZHANG Qi-yue
（School of PhysicalEducationand Sports Science，South China Normal University，Guangzhou51ooo6，China）
Abstract： As a key practice in regional sports integration and development， the joint hosting of sports events in Guangdong， Hong Kong，and Macao plays a pivotal role in reconciling differences in legal systems and resolving cross-domain conflicts in sports event market development. This research provides a vivid practical example and innovative testing ground for promoting regional sports governance collaboration. Using literature review， rule analysis， case analysis， and comparative research，this study identifies the legal difculties currently facing the market development of sports events in the three regions： diiculties in cross-jurisdictional protection of event logos， obstacles to cross-jurisdictional transfer of event intangible assets，and the dilemma of efficiently resolving cross-jurisdictional disputes. By systematically examining the practical explorations of the 15th National Games in terms of organizational coordination mechanism innovation， cross-jurisdictional coordination and differentiated adaptation of rules， and cross-jurisdictional dispute resolution， and drawing on the core principles of regional rule of law development theory， this study proposes a breakthrough path for legal collaboration in the development of the joint hosting of sports events in the post-National Games era.This research requires a systematic solution based on four dimensions： tool empowerment，rule coordination， mechanism connectivity， and subject interaction.
Keywords： Guangdong-Hong Kong-Macao Greater Bay Area; the 15th National Games and the Paralympic Games; joint event hosting; market development; legal conflicts; cross-domain dispute resolution
随着粤港澳大湾区体育产业一体化进程加速，大型综合性赛事的跨境联合承办已成为激活区域体育经济活力、释放赛事商业价值的重要载体。（剩余15027字）