产教融合视域下高职院校与服装头部企业合作共创新零售人才培养路径
中图分类号：G712 文献标志码：C 文章编号：1674-2346（2025）02-0089-04
Abstract：TheStateCouncil’sOpinionsonPromotingtheInnovativeTransformationofPhysicalRetailidentifiesnewretailasa keyengineforunleashingeconomicvitalityWiththerapidexpansionofthenewretailmarket，thedemandforinterdisciplinary talentsasbecomeincreasinglyurgent.AcertainvocationalcollgeinZejiang，relyingoitsregionaladvantagesandeducational characteristics，haspartneredwithleadingenterprisessuchasYoungorandPeacebirdtoestablishafour-dimensionalcolaborative systemof“standards-uriculum-practice-evaluation”throughindustry-educationintegration.Thecollgehasbrokendowntraditionaldisciplayersecosuctedtreteedprogressieurutemdevelopdulticenaopracicaltra iningapproachwithrealjobroles，andestablshedadual-focusedevaluationmechanismemphasiingothethicsandskils，ceating areplicableandscalablemodelofindustry-educationintegration.Practicehasshownthatthein-depthparticipationofeadingenterprisesintheentiretalentcultivationchaincanefectivelyresolvecontradictions incurrculumdesign，practicalteaching，and evaluationmechanismsinvocationaleducation，therebyprovidingtalentsupportforthehigh-qualitydevelopmentofnewretail. Key words：new retail;industry-education integration；leading enterprises；vocational education
0 引言
新零售业态的崛起重塑了传统零售模式，尤其对纺织服装行业的供应链管理、消费场景重构与用户运营模式产生了颠覆性影响。（剩余4559字）