产品供给视角下居民环保服装购买行为影响因素分析

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中图分类号：F063.2 文献标志码：A 文章编号：1674-2346（2025）02-0071-06

Abstract：Basedon797residentquestionnairesinSushanDistrict，City，thispaperusesabiaryProbitregressionodel toexplorethesignificanceinfluencingfactorsonthepurchasingbehavioreco-friendlyclothingamongresidentsfromtheperspectivefproductsupplyTheresultsshowthatproductsuplyfactorssuchasinnovativeproductdesign，environmentallfriendly materials，wellnoradichrietyndvorableprcssigncantydposiielyectesidents’purchasingbvir eco-friendlyclothing，andsurveyedresidents with higheducationandthosewho havepurchasedcommercialhousingaremore inclinedtopurchaseeco-friendlyclothing.Thereforeinordertopromoteresidents toadopteco-friendlyclothingpurchasigbehavior，itisnecessarytostrengthentheinnovationinecriendlyclotingdesign，payatentiontotheselectionriedly fabrics，strengtentheconstructionandpromotioneco-friendlylothingbrands，erichthetypesandstylesfco-frendlyclot ing，and reasonably formulate pricing strategies for eco-friendly clothing.

Keywords：productsupply；purchaseeco-friendlyclothing;greenconsumption；carbonneutrality；binaryProbitmodel

2020年9月，国家主席习近平在联合国第75届大会上首次提出了“双碳”目标。（剩余7164字）