基于百度指数的高危险性体育项目网络关注度时空演变及影响因素研究

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中图分类号：G812 文献标识码：A 文章编号：1009-9840（2025）02-0023-10

Spatio Temporal Evolution and Influencing Factors of Network Attention of High Risk Sports Based on Baidu Index

GUO Siyu ， WANG Mengyang

（School of Sport Economy and Management， Tianjin University of Sport， Tianjin 301617，China）

Abstract：The research on the network attention of high risk sports events is an important topic to promote the prosperity of sports market and economic growth， and boost the high-quality development of sports industry. The results show that： （1） From 2013 to 2022， the network atention of high-risk sports first increased and then decreased， showing an obvious inverted U -shaped trend.（2） The distribution pattern of “hot in the east—cold in the west” was presented， and the hot spot regions showed an annual expanding trend. Among the hot spots， there are more provinces in the eastern region， while in the cold spot， there are more provinces in the western parts region. （3） There were two types of high -risk sports， unimodal and bimodal， with obvious seasonal diferences; skiing， bungee jumping and surfing have the highest preference， while wingsuit flying has less attntion， and the annual attention sequence ranking is relatively stable. （4） Atention is positively correlated with the level of economic development， the degree of internet development， the age structure， and the degree of education， in which the regional GDP and the number of internet users have the strongest influence on attention.

Key words： high-risk sports：; network attention ; temporal and spatial evolution; influencing factors

由于高危险性体育项目具有刺激性和观赏性而备受人们青睐与追捧，产业发展前景广阔，但是由于项目固有的高风险特点，其产业发展也面临诸多制约因素。（剩余13053字）