接受还是拒绝？AI新闻主播： 拟人化拨动用户情绪摇摆

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Abstract：This study investigates theimpactofanthropomorphicdesigninAInewsanchors，applying established technologyaceptance models toenhance understanding ofuser adoption dynamics.This research，focusingonthe Chinese market，xploreshowhuman-likecharacteristicsinfluenceuserperceptionsandbehavioral intentions，providingtheoretical guidance for optimizing AInewsanchor systemdesignand algorithmic implementation.Employingaquantitative approach，we analyzed data from approximately 5OO non-probabilistic survey responses through structural equation modeling.Theempiricalresultsdemonstratethatkeyanthropomorphicfactors exertstatisticallysignificantpositiveefects onusers'emoioalsposdrceedsefulsschintuollctivelydatedptitetios.dg notonlyvalidate theappicabilityof taditionalacceptance models innext-generationAIinterfaces butalsoaddressagap in the existing literature regarding localized implementation strategies foranthropomorphicAI systems innon-Western contexts.Thestudycontributes practical insights fordevelopingculturalladaptiveAInews presentationsystems while advancing theoretical discussions on human-computer interaction paradigms in media technologies.

Keywords：virtual news anchors; user emotionalresponse;behavioral intention touse;perceived interactivity

一、研究背景

近年来，人工智能话题热度持续攀升，各行业各领域纷纷积极探索人工智能产品的试验应用，力求实现更大规模的市场化。（剩余21346字）