湖南农产品电商发展现状及建议

引用格式：.湖南农产品电商发展现状及建议[J].湖南农业科学，2025（6）：109-114.DOI:10.16498/j.cnki.hnnykx.2025.006.019

中图分类号：F323.7 文献标识码：A 文章编号：1006-060X（2025）06-0109-06

The Current Situation and Suggestions for the Development of Agricultural Products E-Commerce in Hunan Province

XU Ying， ZOU Xiang-yue，LIU Chang-wen (HunanInstituteofCottonand Sericulture,Changsha4lOl27,PRC)

Abstract:This paperanalyzes thecurentsituationand existing problems ofthe developmentofagricultural products e-commerce in Hunan Province,and thenputs forwardcorrspondingcountermeasuresand suggestions,withtheaimoffurther promotingthe developmentofHunan'sagriculturetowardshghequalityandgreaterefciencyandsustaiabilityandhelpigHunanplaygeater roleinthebuildingofastrong agriculture inChina.In termsof thecurrentsituationof thedevelopmentofagriculturalproducts e-commerce inHunanProvince,Hunanhasvigorouslypromotedthedevelopmentofagriculturalproductse-commerce throughpolicy guidanceandmultiple measures,andformedanewdevelopmentpateofagriculturalproducts e-commercefeaturingsigncantscale effects,completedustralaisndstrongiovatiovitality.Iieoftprobeseistigingiculturalproductsoce inHunanProvine,suchastheshortageoftalents,thelowstandardizationdegreeofagriculturalproducts,thelagingbranduilding, andthenedtoimproethlgisticssytem,strategicsuggestiosforpromotigtedevelopmentoficulturalproductscoerce inHunanProiceareropoedidngtregtheigteostrctiooftealetste,aingteadadatiof agricultural products, reinforcing brand building,and optimizing the logistics system.

Key words:agricultural products E-commerce; high-qualitydevelopment; province with astrong agriculture; Hunan

湖南素有“湖广熟，天下足”的美誉，拥有江河纵横的地理格局、得天独厚的自然禀赋与千年农耕文明的积淀。（剩余12571字）