基于ISM模型的邮轮航线要素分析及优化研究

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摘    要：在全球经济增长乏力的情况下，我国邮轮产业方兴未艾，围绕着南海开发，中国—东盟合作前景一片广阔。本文以粤港澳大湾区为邮轮母港出发地，以邮轮航线优化要素为影响因子，建立要素解释结构模型，分析邮轮航线要素对优化方案的重要性程度，以及各个要素之间的影响关系。

关键词：粤港澳大湾区；邮轮航线； ISM模型；要素关系解析

中图分类号：U674.11                               文献标识码：A

Key Elements Analysis and Optimized Research on Cruise Navigation Line Based on ISM Model

YI Yan，  CHEN Jianping，  YUAN Yanqing，  XIA Xinhai

（ Guangzhou Maritime University，  Guangzhou 510725 ）

Abstract： Under the situation of weak global economic growth， the world cruise industry is in the ascendant. In the context of the Belt and Road strategy and around the development of South China Sea， it is a great prospect for cooperation between China and Association of Southeast Asian Nations （ASEAN）. Taking "Guangdong-Hong Kong-Macao Greater Bay Area" as the starting point of the cruise home port and the elements of the cruise route optimization as the influencing factors， this paper establishes the factor interpretation structure model， analyzes the importance of the cruise route elements to the optimization scheme and analyzes the impact relationship between the various elements.

Key words： Guangdong-Hong Kong-Macao Great Bay Area; cruise line; ISM model; analysis of element relationship

1     前言

粤港澳大湾区乃至珠江三角洲是中国经济最发达的区域之一，邮轮航线具有良好的拓展空间和产业链延伸空间。（剩余6175字）