文旅融合背景下红色档案资源开发利用路径研究

——基于产品三层次理论视角

打开文本图片集

Abstract： Under thebackgroundofcultureand tourismintegration，theboundariesofthedevelopmentandutilizationofred archivalresourceshavebeen expanded，andthedemandforservices hasalsobeen extended.Guided bythe three-level theory of products，thisarticle investigates thecurent situationof thedevelopmentandutilizationofredarchivalresourcesinChina. Itanalyses practicaldicultiesandpropossoptimiationpaths.Atthecorelevel，itexplorstespectrumofthedsit in depthandtrengthens micro-narrative.Atthforal level，ituses technologytoempower immersiveexperiences andencourage th inovativedesignofcuturalandreatieproducts.Atanaditionalvel，itstablishsanarchivaliformationplatfoto promote innovative upgrades in the form of guided tours.

Keywords： Culture and Tourism Integration; Red Archival Resources; Development and Utilization; Product Three-Level Theory

党的二十大报告提出，推进文化和旅游深度融合发展[]，这为红色档案资源在文旅场景中的价值转化提供了行动指南。（剩余10512字）