档案宣传“双微联动”实证研究

——基于四个省级档案馆政务微博与微信公众号的内容分析

摘  要：移动互联网时代，管好用好档案馆新媒体，不再是“可有可无”的加分项。通过对同时开通政务微博和微信公众号的江苏、浙江、山东、四川四个省级档案馆“双微联动”运行现状的比较和分析，对推进档案馆新媒体健康有序发展提出了建议。

关键词：综合档案馆;政务新媒体;档案服务;档案馆政务;政务信息

Abstract： In the era of mobile Internet， managing and making good use of new media in archives is no longer an "optional" bonus item. Through the comparison and analysis of the “dual-micro linkage” operation status of the four provincial archives in Jiangsu， Zhejiang， Shandong， and Sichuan that simultaneously open government Weibo and WeChat public accounts， suggestions are made for the healthy and orderly development of new media in the archives.

Keywords： Comprehensive archives; Government affairs new media; Archives service; Archives administration; Government information

1 引言

2018年以来，国家档案局每年都安排部署运用政务微博、微信公众号等新媒体开展档案宣传、服务工作。（剩余7806字）