数字经济下“互联网营销”教学改革研究

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中图分类号：G642 文献标识码：A 文章编号：2097-5465（2025）03-0135-06

Research on Teaching Reform of "Internet Marketing" in College under the Digital Economy

LI Xiaosheng

Abstract：Inthedigitaleconomyinternetmarketingisfullyintegratedintothesocialeconomy.Theteachingofthcourse "Internet Marketing"inuniversitymanagementmajorsshouldbebasedonpracticeandundergocorespondingreformstocultivate appliedtalentsthatareinlinewithpractice.BysortingandanalyzingtheinfluencingfactorsofthepracticalteachingoftheIteet Marketingcourseinthedigitaleconomy，itisfundthattherearesomeproblemsintheteachingoftheInteretMarketingcoursein themanagementmajorofuniversities.Teteachingsystemisincomplete，thetextbokslagbehindpractice，thereisgeatpreure toupdateteachingcases，andthereisalackofdalteacherteachers.Itisnecessarytoestorethescholenterprisecooperatnled bytheentrepreneushippark．tudentslackexperiene，resourcesndfundingforinteretentrepreneurshipandlackthebility toanalyzebigdata.ItisecessarytofurthermobilizesudentstoparticipateininteetmarketingrelatedompetionsAimngat theexistingproblems，apracticalteachingreformstrategyfortheInteretMarketingcouseinthemanagementmajorofunivestis under the digital economy isproposed.

Keywords：digital economy；collgeeconomicsand management major；"Internet Marketing"；practice；teaching reform

0 引言

2021年国务院颁布《“十四五”数字经济发展规划》，明确了“十四五”期间数字经济健康发展的战略部署[1]。（剩余7059字）