出版产业链视角下西班牙全民阅读数字化推广经验与启示

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[中图分类号] G239 [文献标识码］A [文章编号］ 1009-5853（2025)05-0099-11

Experience and Enlightenment of Digital Promotion of National Reading in Spain from the Perspective of Publishing Industry Chain

Shen Yue Sun Luming

（School of Marxism Studies，Shanghai Normal University，Shanghai，）（School ofHumanities，Shanghai Normal University，Shanghai，)

[Abstract]Spain has formed a relatively mature development model in the digital promotion of national reading.Through diversified measures such as improving publishing infrastructure, transforming publishing models,enhancing digital services,and promoting inteligent marketing andevent communication,the country has established an effcient national reading system. The positive impacts of Spain’s digital promotion of reading include nurturing the upstream of the publishing industry chain,building private reading communities,and promoting local culture overseas.The paths adopted,such as optimizing infrastructure to improve the reading supply mechanism，empowering precise dissemination of knowledge services through diversified reading media,enhancing reading participation througha book-inspired integrated ecosystem, and realizing a new pan-reading ecosystem through“cross-media + customized”book industry services,can provide reference and inspiration for China's digital promotion of national reading.

[Key words] SpainNational reading Readingpopularization Digitization Digital publishing

近年来，西班牙作为欧洲乃至世界出版领域的重要国家之一，在全民阅读推广过程中展现出适应性、创新性和前瞻性等特点，形成了较为成熟的发展样态。（剩余16160字）