“液态”场景视域下社会化阅读的“游牧式”实践特质探析

中图分类号］ G230 [文献标识码］A [文章编号]1009-5853（2025）05-0005-09

An Analysis of the“Nomadic”Practical Characteristics of Socialized Reading from the Perspective of the“Liquid"Scenario

Tao XihongZhou Chuanqi

（Schoolof Literatureand Journalism，South-Central Minzu University，Wuhan，430074）

[Abstract]Social reading platforms have constructed an entirely new“fluid”reading environment forpublic reading，marked by the flexibilityof time，the dissolutionof spatial constraints，and the micro-fragmentationof content.In this scenario，readers increasingly favora“nomadic”reading experience，leading to their thinking and behavioral patterns becoming more fragmented and individualized.Individual readers establish dispersed communities of shared interests with other readersand gradually become immersed in the temporary sense of identity that this connection engenders.While socialized reading has established a new reading ecosystem，it also gives rise to challenges such as the shift in reading focus，the weakening of logical coherence in reading behavior，and the diminished value of reading feedback，allof which impact reading effectiveness. To mitigate these issues，platforms should guide users toward deeper engagement with core reading content byenhancing the adaptability of book presentation formats，organizing thematic in-depth reading activities，implementing reward systems，streamlining operational pathways，and integrating one-click social sharing options.

[Key words] Fluid modernity Socialized reading Practical characteristicsFragmented reading

1文献回顾与问题提出

场景是“任何受到可感知边界某种程度限定的地方”[1]。（剩余11661字）