人工智能技术驱动出版企业知识服务价值链升级研究

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[中图分类号] G231 [文献标识码］A [文章编号]1009-5853（2025）05-0045-10

Research on Al-Driven Upgrading of the Knowledge Service Value Chain in Publishing Enterprises

Dai Yang

（School of Journalism and Communication，Shaanxi Normal University，Xi'an，）

[Abstract] The knowledge service value chain of publishing enterprises mainly consist of three major links:knowledge production，knowledge dissemination and knowledge consumption.Driven by artificial intelligence technology，Chinese publishing enterprises continuously innovate in content，technology and systems.In this process，the value chain of publishing enterprises is continuously optimized，and moves towards the construction phase of the knowledge ecosystem value chain.In the new development stage，publishing enterprises aim to“reconstruct the connection between human and knowledge”.By upgrading publishing products and services，as wellas enhancing their position，publishing enterprises useartificial inteligence technology to drive the knowledge service value chain to the highend upgrade.First，optimize value links to reduce costs，and increase the value of publishing knowledge service products.Second，embed the publishing knowledge service value chain into the knowledge ecosystem，upgrade the functions of publishing knowledge services，and develop an embedded knowledge service economy.Third，achieve cross-link collaboration in value links，enhance the competitive advantage of the knowledge ecosystem value chain by the integration of digital economy and physical economy，and cultivate three important dynamic value creation capabilities of value discovery，value realization and value optimization.

[Key words] Publishing enterpriseKnowledge service Artificial intelligenceKnowledge valueValue chain upgrade

人工智能正在深刻重塑出版格局，如施普林格·自然集团与OpenAI建立全球合作伙伴关系、哈珀·柯林斯向微软公司出售非虚构图书的人工智能训练权，微软公司成立8080出版社，展现了前沿人工智能与优质内容深度整合的趋势。（剩余12887字）