教育类出版社数字出版产业价值链位势固化原因及升级路径

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[中图分类号] G237 ［文献标识码］A [文章编号]1009-5853（2025）05-0055-12

Causes of Position Solidification and Upgrading Paths in the Digital Publishing Value Chain of Educational Publishers

Liu Wenbin

（School of Journalism，Fudan University，Shanghai，200082）

[Abstract]Drawing on the theoretical logic of new structural economics，which emphasizes “comparative advantage in determining development paths”，this study conducts in-depth interviews and data analysis of 45 educational publishing enterprises to examine the causes of position solidification in the digital publishing value chain and possible upgrading paths. The findings indicate that publishers are situated in three distinct stages of the value chain： “embedded”，“expansion”，and“leading”.Most publishers face upgrading dilemmas within their respective stages due to weak endogenous capacity，limited capital surplus，and insufficient R&D investment. In contrast，some publishers with similar factor endowment structures have achieved staged breakthroughs，primarily by developing dynamic capabilities incollaborative decision-making，useranalysis，and supply-demand coordination.

[Key words] Educational publishingDigital publishingValue chain Industry upgrading New structural economics

1引言

随着数字技术深度融入教育、文化等领域，知识传播秩序正发生深刻变革，用户对知识获取便捷性、传授生动性以及学习的个性化提出了更高要求，催生了发展数字教育出版产业的市场需求。（剩余12794字）