出版播客对出版机构的反哺路径：情感迁移与感知价值

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中图分类号：G231 文献标志码：A 文章编号：1673-3851（2025）04-0171-07

Abstract： In the modern society where vision dominates， podcasts have reappeared in the public eye as a representative audio medium. The layout of podcasts has become a new trend in the publishing industry， "publishing+podcasts" have become a new form of knowledge dissemination，and how podcasts can feed back to publishers in such a context has become an important issue.By analyzing the listening behavior of podcast listeners，this paper explores the value perception and emotional attitude of listeners in the process of podcast listening，and whether this listening behavior afects the audience's cognitive atitude towards publishers by questionnaire survey and participatory observation. The study finds that the unique media channels and high-quality content output of podcasts can feed back to publishers through direct emotional transfer and indirect perceived value，enhance publisher recognition，and convert podcast listeners into consumers of the publishers' products.

Key words： publishing podcasts； publishers； emotional migration； perceived value； publishingconvergence

麦克卢汉的“媒介定律”指出，旧的媒介会像时尚潮流一样以新的形式出现，这种“复活”不是简单回归，是在新的条件下以“提升"的方式复兴[1。（剩余12092字）