选择、博弈与调适：液态社会视域下用户新闻 回避行为探析

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中图分类号：G210 文献标志码：A 文章编号：1673-3851（2025）04-0163-08

Abstract： News avoidance has become a significant concern in journalism. Drawing from Zygmunt Bauman's theory of liquid society and using semi-structured interviews，this study explores users' news avoidance behaviors. The research suggests that users' news avoidance behavior includes optimizing choices，flexible strategizing，and self-adjustment. The main driving logic is divided into three major points.First，in the liquefied space-time of modern society，users select highly relevant news to enhance their sense of news efcacy and avoid homogeneous news to prevent burnout. Second，in the context of liquefied power in modern society，users actively employ " curation" avoidance to ensure diversity in information consumption and choose anti-news discipline due to the collapse of public trust in the media. Third，in the liquefied individuality of modern society， users ignore negative news to build an information safe barrier，and in the face of polarized public opinion，choose self-defense to pursue group belonging and identity. In terms of coping strategies， the concepts of constructive journalism，exploring journalism's self-sustaining models，improving platform governance， and reconstructing news theory in the digital age provide feasible approaches to mitigate the negative effects of news avoidance.

Key words： liquid society； news avoidance； user behavior； generation logic； constructive journalism

在2000年出版的著作《流动的现代性》中，齐格蒙特·鲍曼引入“液态社会"这一概念描述现代性发展至后期的社会形态特征。（剩余12780字）