推进城市旅游公共服务高质量发展的标准化路径研究

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DOI编码：10.3969/j.issn.1674-5698.2025.05.019

Research on the Standardization Pathway for Advancing High-quality Development of Urban Tourism Public Services

WU Guo-qing1，4 MU Lin2 WU Yao3* ZHU Wen-juan4 （1.Xianda College of Economics and Humanities，Shanghai International Studies University; 2. Department of Tourism Quality Supervision and Management， Ministry of Culture and Tourism; 3. College of Shanghai Lausanne Hospitality Management， Shanghai Business School; 4.Tourism College， Shanghai Normal University）

Abstract： [Objective] To meet emergent demands on urban tourism public services driven by tourism consumption upgrading， the wide application of digital-intelligent technologies， cultural-tourism convergence， and comprehensive liberalization of inbound tourism， this paper explores how standardization frameworks can advance high-quality development of urban tourism public services. [Methods] Through systematic analysis of critical issues of the standardized development of urban tourism public services， it reveals the underlying logic behind standardization in fostering the advancement of urban tourism public services and delineates a replicable framework for the standardization of urban tourism public services. [Results] A tripartite analytical framework is constructed： （1） Historical evolution logic - prioritizing tourist-centered services， （2） Theoretical innovation logic - fostering cultural-embedded systemic growth， and （3） Pragmatic implementation logic - driving the digital and intelligent transformation of scenario and consumption. [Conclusion] To accelerate the high-quality development of urban tourism public services， it is essential to construct a hierarchical standard architecture， prioritize the development of core standard specifications， integrate digital and intelligent technologies into standard implementation， and institutionalize dynamic evaluation-feedback loops.

Keyword： standardization， urban tourism public services， high-quality development， pathway

0 引 言

新时代的旅游者偏好更加多元的游玩方式与内容，更关注自身的游玩体验与感知，对提供的旅游公共服务愈发需求[1]。（剩余11122字）