线上展览产业链及标准化研究

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DOI编码：10.3969/j.issn.1674-5698.2025.05.006

Research on the Industry Chain and Standardization of Online Exhibitions

PAN Xue-ting

（Shanghai Institute of Quality and Standardization）

Abstract： [Objective] Online exhibitions have become an important new format in the digital development process of the exhibition industry， but due to the lack of relevant standard， the development of the online industry chain faces many challenges. The purpose of this research is to propose a standard subsystem for the online exhibition industry chain to support the high-quality development of online exhibitions. [Methods] The research adopts literature analysis and industry research methods to analyze the structure and current status of standards within the online exhibition industry chain， identifies standardization needs， and constructs an online exhibition standard subsystem from the two dimensions of “industry chain” and “standards” . [Results] The goal is to form a systematic， coordinated， hierarchical， and fully functional standard subsystem for online exhibitions， and to propose suggestions for the development and revision of 20 key standards. [Conclusion] Online exhibitions are still in the initial stage of digitization. Subsequent efforts should promptly respond to dynamic changes and development needs in the industry， continuously optimize the standard subsystem， and provide timely and effective standard support for the digital transformation and upgrading of the exhibition industry in China.

Keywords： online exhibition， industry chain， standardization

0 引 言

2016年，《国家标准化管理委员会办公室、商务部办公厅关于印发〈关于加强展览业标准化工作的指导意见〉的通知》将“互联网 +， 展览业”作为标准化工作的重点领域[1]。（剩余5184字）