“标准 + 认证”区域质量品牌的协同网络耦合协调研究：以浙江制造为例

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DOI编码：10.3969/j.issn.1674-5698.2025.05.018

Research on the Coupling Coordination of Synergistic Networks of “Standards + Certification” Regional Quality Brand： Taking Made in Zhejiang as a Example

LU Chen-yuan ZHANG Yue-yi HU Jing （College of Economics and Management， China Jiliang University）

Abstract： [Objective] The study aims to explore the interaction and coordination mechanisms between standards and certification networks in regional quality brand development under the "standards + certification" framework. [Methods] Using data from 11 prefecture-level cities in Zhejiang Province （2016–2023）， standard and certification networks are constructed based on stakeholder collaboration， and their interactions are analyzed via a coupling coordination model. [Results] Standard networks outperform certification networks， with coupling coordination improving from moderate level to good level. Network centrality and cohesion are key drivers of coordination. [Conclusion] This study provides a networkbased perspective on the interaction between standards and certifications， advancing regional brand theory and supporting the "standards + certification" model in practice.

Keywords： regional quality brand， synergistic network， standards network， certification network， coupling coordination degree

0 引 言

《质量强国建设纲要》明确提出要“提升品牌建设软实力”和“创建质量品牌提升示范区”，将区域质量品牌建设纳入国家战略。（剩余7256字）