跨境电商人才培养标准体系优化研究

打开文本图片集

DOI编码：10.3969/j.issn.1674-5698.2025.05.012

Research on the Optimization of the Standard System for Cultivating Cross-border E-commerce Talents

SUN Xiao1 ZHENG Su-li2

（1.Zhejiang Institute of Economics and Trade; 2. China Jiliang University）

Abstract： [Objective] Cross-border E-commerce （CBEC） practitioners are required to possess comprehensive vocational skills， and the industry demands are highly variable. The existing vocational positioning and skill standards systems as well as talent cultivation models are insufficient. Based on these problems， this paper conducts research to provide strategies for optimizing the standards system of CBEC talent cultivation. [Methods] Interviews and surveys were carried out among supervisors of Amazon training centers， heads of majors at universities， staff of Zhejiang Skill Evaluation Center and other objects. At the same time， secondary data were widely collected to sort out the current situation of talent supply and the architecture of vocational skill standards in the CBEC industry. [Results] The curriculum system of CBEC majors in colleges and universities is still imperfect. Social training programs have deficiencies in content， teaching staff， training mode and market regulation. Relevant vocational skill standards have shortcomings in vocational definition， manifestation of crossborder characteristics and coverage. [Conclusion] An optimization strategy framework for the standards system of CBEC talent cultivation is proposed， which provides reference for improving the standards system of CBEC talent cultivation and enhancing the quality of talents and their adaptability to the industry.

Keywords： cross-border e-commerce， vocational skill standards， talent cultivation system， integration of industry and education

0 引 言

随着数字技术的发展和全球化进程的加速，我国跨境电商行业发展迅猛。（剩余8683字）