基于Citespace的中国乡村旅游地知识图谱可视化分析

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中图分类号：F592；F320 文献标识码：A 文章编号：1002-204X（2025）07-0066-07

doi：10.3969/j.issn.1002-204x.2025.07.012

Visualization Analysis of Knowledge Graph of Rural Tourism Destinations in China Based on Citespace

Zhao Junyuan¹， Li Mengshu'， Zhang Qiang²， Yu Xiangyang³

（1.Schoolof Business， Xinyang University， Xinyang，Henan 464ooO； 2.Faculty of Resources and Environmental

Science，Hubei University，Wuhan，Hubei 43O062；3.Schoolof EarlyChildhoodEducation，ZhumadianPreschool Education College，Zhumadian，Henan 463000）

Abstract Rural tourism destinations are important carriersof many elements of rural tourismandareof great significance to thesustainable development of ruralareas.Citespace software is used to conductavisualanalysis of the knowledge graph ofrural tourism destinations inChina，which is helpful toclarifythecurrent research status and futureresearchtrends inthefieldofrural tourismdestinationsin China.Theresultsshowthattheresearchfieldof rural tourismis gradually maturing.The number of research authors and institutions is generallysmall and independentof each other.Theco-occurrenceofkeywords iscenteredon "rural tourism"，and "ruralrevitalization"isalsothe most intense hot word.A totalof8clusters have been formed aroundruraltourism，influencing factors，tourismdevelopment， perception， ecological footprint， countryside，brand personality，and residents′perception.

Key Words Rural tourism destination; Knowledge graph; Visual analysis; Citespace

乡村旅游是在乡村地域开展的旅游度假活动，其主要特点是能够维护生境质量、保持乡土本底，以及突出田园特色，该模式是统筹城乡及产业融合的典范，也是推动乡村特色城镇化进程的重要动力。（剩余7193字）