数智时代我国体育文化数字化发展路径研究

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The Digital Development Path of Sports Culture in China in the Era of Digital Intelligence

ZHANG Bo

（Sports Culture Development Center，General Administration of Sport of China，Beijing 1OOo61，China）

Abstract：Withtherapiddevelopmentof thedigitalageandthecontinuous iterationandupdatingof digital technology，the digitalfieldof sportsculturehasusheredinnewprospects.Therefore，Itisnecessarytoconductresearchonthedigital development of sportsculture in China duringthedigitalage.Researchshows that thedigitaldevelopmentofsportsculture in China in theeraof digital intelligencehasfourvalues，namely，achieving a panoramic presentationofculture and enhancing cultural experience;Empowering cultural disseminationandupgrading，enhancing theinfluenceof sportsculture;Promoting cultural protectionandinheritance，stimulating publicparticipationandinterest;Enriching thesuplyofcultural productsand promote thedigital transformationof industries.Atthesame time，basedonafullunderstandingofopportunitiesand challnges，fourdevelopmentpathsareproposed：innovateculturalexperiencesandpromotingdeepintegrationbetweenthe two;Collabratewithmultiplepartiestoexpanddigitalcommunicationmethods;Explorethepotentialof technologyand strengthentheapplicationof digital technology;Focusontheauthenticityofcontentand enhancedigital supervision.

Keywords：the era of digital intelligence;sports culture;digitization

习近平主席在第十届世界互联网大会乌镇峰会开幕时指出的“应当把握数字化、网络化、智能化发展大势”[]，为我国文化数字化发展提供了重要指引。（剩余13033字）