数字经济驱动体育产业营商环境重构的内在机制与推进路径
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DOI：10.16063/j.cnki.issn1001-747x.2025.03.003
The Digital Economy Drives the Transformation of the Business Environment in the Sports Industry ： Internal Mechanisms and Optimization Paths
WANG Zhen1，SHEN Keyin1，2
（1.School of Economics and Management，Wuhan Sports University，Wuhan 43oO79，China; 2.Hubei SportsIndustryResearchCenter，Wuhan43OO79，China）
Abstract：Thereconstructionof thebusinessenvironmentforthesportsindustrydrivenbythedigitaleconomyisnotonlya necessityforthesportsindustrytoadapttodigitaltransformation，butalsoaninstitutionalguaranteeforpromotinghighquality developmentof the sports industry.Using methods such asliterature reviewandcase analysis，this paper explores the conotationofdigitaleconomydrivenrestructuringof thebusinessenvironmentinthesports industry，analyzesitsinteal mechanismsand practicaldificulties，andproposesapathforpromotion.Researchsuggeststhatthedigitaleconomydrives thereconstructionofthebusinessenvironmentinthesportsindustry，whichincludesinstitutionalandsocialfactorsperceied by sports enterprises throughouttheir entire lifecycle frommarketentry，trading，competition，toexit，including market access，markettransactions，marketcompetition，andmarket governance.Thereconstructionof thebusinessenvionmentfor thesportsindustrydrivenbythedigitaleconomyisfacingpracticalchallengessuchasincreasedbarierstoentryfordigital platforms，inconsistentdatastandards，digital technologymonopolies，andimperfectcollborativegovernancesystems.And basedonthis，corresponding promotion pathsareproposed：strengthening supervision ofonline platform enterprisesand relaxing market access forthe sportsindustry；furtherpromoting industrialstandardizationconstructionand improving the eficiencyof sports markettransactions；Promoting thecomprehensiveopeningand sharing of sportsdata，and creating afair competitivemarketenvironment；increasingtheparticipationofsportsmarketentitiesandcreatingadiversifiedcolaborative governance pattern.
Key words：digital economy;business environment;sports industry ;platform market;digital technique
2022年9月，《国务院办公厅关于进一步优化营商环境降低市场主体制度性交易成本的意见》明确指出，“优化营商环境、降低制度性交易成本是减轻市场主体负担、激发市场活力的重要举措”[1]2024年7月，《中共中央关于进一步全面深化改革、推进中国式现代化的决定》再次提出“营造市场化、法治化、国际化一流营商环境”[2]。（剩余19897字）
