基于馆藏地方文献资源的公共图书馆融媒体阅读推广实践

——以“典籍里看嘉兴”项目为例

中图分类号：G252.1 文献标识码：A

Integrated Media Reading Promotion in Public Libraries Based on Local Literature Collections：A Case Study of the Jiaxing in the Classics Project

Abstract Grassroots public libraries often face challenges such as limitedresources and single-channel dissemination when promoting the reading of local literature.Inresponse，Jiaxing Library has innovatively launchedthe integrated media project Jiaxing intheClasscs，achieving notableresults.Thispaperoutlines theproject'simplementationprocess， including the productionoforiginal short videos，andanalyzes its keyfeaturesandoutcomes.Centeredonthe library’s local literaturecollections，theproject explores Jiaxing’scultural heritage and disseminates contentthrough integrated media channels.It provides a valuable reference model forrevitalizing local literature resources，conducting targeted reading promotion，advancing cultural tourism，and strengthening regional cultural confidence within public libraries. Key Words local literature; integrated media reading promotion; public library; short video

1引言

目前，公共图书馆在地方文化推广方面面临诸多挑战，包括传播渠道单一性、文献内容边缘化、传播范围局限性以及活动预算不足，等等。（剩余7136字）