价值共创视角下公共图书馆传统文化阅读推广研究

——以“新春文化庙会”为例

打开文本图片集

Promoting Traditional Culture Reading in Public Libraries from a Value Cocreation Perspective： A Case Study of Hunan Library's Spring Festival Cultural TempleFair

Abstract Promoting traditionalculture through reading is a vital means by which public libraries preserve and carry forward the essenceof Chinesecultural heritage.This paper constructs avalue co-creationmodel fortraditional culture reading promotionin public libraries and examines the Spring Festival Cultural TempleFair organizedby HunanLibrary as acase study.From the four dimensionsofcultural value，social value，emotional value，andaesthetic value，thepaper explores how the event exemplifies value creation.Based onthe analysis of its outcomes and key takeaways，the paper proposes strategic approaches for promoting traditional culture reading in public libraries from a value co-creation perspective： empoweringcultural initiatives byhighlightingregionalcultural atributes;fostering diversecolaborations to leverage platform-based resources；maintaining traditionwhileencouraging innovationin contentand format；and optimizing integration to enhance the branding effect of reading promotion.

Key Words valueco-creation;public libraries;traditional culture reading promotion; Spring Festival Cultural Temple Fair

1引言

中华优秀传统文化是中华民族的精神命脉，其中所凝练的思想精粹是驱动中华民族奋勇向前的引擎。（剩余7533字）