稻麦之别：地域文化、企业家精神与涉农企业数字化转型

打开文本图片集

Ricevs. Wheat： Regional Culture，Entrepreneurial Spirit，and Digital Transformation of Agribusinesses

DAI Hao1， ZHANG Yufei'， WEI Junying²

（1.College of Economics and Management，South China Agricultural University，Guangzhou 51O642，China; 2.HubeiRural Development Research Center，Yangtze University，Jingzhou 434O23， China）

Abstract：Inthecontextofthedigitaleconomy，digital transformationofagribusinesseshasbecomeacriticalpathwayfor advancingagricultural modernizationandruralrevitalization.BasedonpaneldatafromA-sharelistedagribusinesses in Shanghaiand Shenzhen between 2O11and 2O23，this study examines the impact of regional culture on digital transformation inagribusinesses.Thefindingsreveal thatthecollctivism-orientedculturalcharacteristicsof southern rice-growing regions significantlypromotedigitaltransformation inagribusineses.Mechanismanalysis demonstrates that ricecultureprovides fertile groundforcultivatingentrepreneurialspirit，therebydriving digital transformationof agribusinesses.Furtheranalysisindicatesthattheimpactofdigitaltransformationinagribusinessesiscontextdependent，withformal institutions，xternalculturalinfluences，andbusinessenvironmentfactorsfurtherreiforcing the facilitatingroleofricecultureinagribusinessesdigital transformation.Additionaly，theinfluenceofricecultureon digitaltransformationpathways inagribusinesses exhibitsheterogeneous efects contingentuponownershipstructure，firm size，and regional digitalizationlevels.

Keywords：digital transformation;agribusinesses;rice culture; regional culture;formal institutions

一、引言及文献综述

企业行为并非单纯的技术性或经济性决策结果，而是深刻嵌入特定社会与制度环境的复杂产物。（剩余18133字）