地方文旅融合实践中的媒介景观建构：以哈尔滨为例

中图分类号：G124;F592 文献标志码：A 文章编号：1008-391X（2025）06-0469-06

Abstract：Employing the case study method，this research takes Harbin as a typical case to analyze construction processand communication characteristics of media landscapes in the practice of local culturaltourism integration.The findingsreveal that in shaping itsmedia landscapes，Harbin primarilyachieves the following：It catalyzes the formation of apublic opinion landscape with multiple viral discusson points through the collaboration of diverse stakeholders；It excavates local characteristics to construct a situational landscape centered on the“Erbin” ice-snow cultural symbol; It builds a character landscape featuring a distinct regional media mage.Specificaly，the construction of Harbin's media landscapes exhibits three core characteristics： first， a“media + ”model that enables resonance between official and civilian sectors，as well as online and offline platforms （subject characteristic）；second，the creation of personalized consumption labels to stimulate culturaltourism consumption demand （consumption characteristic）；third，the fulfilment of tourists' desirefor sharingand social interaction to foster emotional identification （social characteristic）.This study provides a reference for innovating the path of landscape mediatization in the practiceof in-depth local cultural tourism integration.

Keywords：culturaltourism integration；media landscape;cultural and tourism consumption； local cultural tourism;ice and snow culture

0 引言

党的二十大报告提出：“坚持以文塑旅、以旅彰文，推进文化和旅游深度融合发展。（剩余6703字）