后亚文化视域下青年“吃谷”现象论析

中图分类号：G124 文献标志码：A 文章编号：1673-3851（2025）12-0732-08

Abstract： To explore the social representation，generation logic and social impact of the phenomenon that young people are enthusiastic about "buying anime merchandise"，or "buying goods"，the study analyzes this behavior of young people to reveal the underlying circle afiliation mechanism and culturaleconomic interaction model from the perspective of post-subculture. The research finds that young people have created a unique "buying anime merchandise" scene through new media platforms. They actively seek "like-minded people" through behaviors such as "sharing goods"，thus constructing a "new tribe" with a sense of identity， namely "the circle of goods". The subcultural capital and commercial capital contained in the "goods economy" show a significant symbiotic and integrated relationship， jointly shaping a social practice landscape with distinct post-subcultural characteristics. Young people's enthusiasm for "buying anime merchandise"is the result of the combined efect of their exploration of self-identity，multiple consumption psychologyand capital operation，but it has also led to the excessive commercialization in this industry and the alienation of some consumers'mentality. Therefore，we should pay attention to the emotional and cultural needs expressed by young people through their "eating cereal" behavior，regulate the transformation of subcultural capital， guide young people to consume rationally and cultivate correct value identification，so as to understand and efectively respond to the post-subcultural practices of young people，and promote their healthy development.

Key words： "goods"; "buying anime merchandise" phenomenon; "the circle of goods"； youth； postsubculture

近年来，随着数字媒介技术的迭代与消费主义的深度渗透，青年亚文化实践逐渐突破传统仪式抵抗（亚文化对主文化的抵抗）的单一叙事，呈现出流动性、混杂性与商业化的后亚文化特征。（剩余14237字）