Turning AI into Your Customer Experience Ally让人工智能成为客户体验伙伴

It’s one thing to know whether an individual customer is intrigued by a new mattress or considering a replacement for their sofa’s throw pillows; it’s another to know to how to move these people to go ahead and make a purchase. When deployed strategically， artificial intelligence （AI） can be a marketer’s trusted customer experience ally—transforming customer data into actionable insights and creating new opportunities for personalization at scale. On the other hand， when AI is viewed as merely a quick fix， its haphazard deployment at best can amount to a missed opportunity and at worse undermine trust with an organization’s customers.

了解某个客户是对新床垫感兴趣还是在考虑更换沙发抱枕，这是一回事；懂得如何让这些人最终做出购买决定，那就是另外一回事了。（剩余8980字）