乡村振兴视角下农村电商与乡村物流协同发展的策略研究

摘  要：乡村振兴战略的进一步推进，极大地促进了农村电商的发展，为改善农村经济、发展“互联网+三农”提供了新思路。而“最后一公里”的物流难题阻滞了农村电商发展的前进脚步，如何解决物流“下不去”和“上不来”的痛点，亟需乡村物流系统的更新迭代与协同发展。

  关键词：乡村振兴；农村电商；乡村物流

  中图分类号：F252.8    文献标志码：A

DOI：10.13714/j.cnki.1002-3100.2023.21.008

Abstract： The further promotion of rural revitalization strategy has greatly promoted the development of rural e-commerce， providing new ideas for improving rural economy and developing "internet+san agriculture". The logistics problem of "last mile" has stalled the development of rural e-commerce， and how to solve the painful point of logistics "not going down" and "not coming up" requires the update iteration and collaborative development of rural logistics system.

Key words： rural revitalization strategy; rural e-commerce; rural logistics

在“互联网+”的浪潮下，数字经济逐步渗透到农村发展的方方面面，农村电商已经成为助解三农问题的有力手段，多次出现在中央文件中，成为实现乡村振兴的战略举措。（剩余3937字）