服务主导逻辑下垂直二手交易平台设计研究

——以“多抓鱼”为例

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摘要：探究提升垂直二手交易平台服务体验的设计方法。对多抓鱼平台进行案例分析，运用服务主导逻辑理论对其展开剖析。研究平台借助服务模式创新而为参与者提供的新体验。总结四项垂直二手交易平台的服务设计策略。为垂直二手交易平台提供设了计策略参考，促进了二手交易行业的可持续发展。

关键词：服务主导逻辑；二手交易；可持续消费；服务设计；多抓鱼

中图分类号：TB472 文献标识码：A文章编号：1003-0069（2024）11-0118-04

Abstract：Exploring the design methods to improve the service experience of vertical second-hand trading platform. A case study is conducted to analyze the Duozhuayu platform by applying the service dominant logic theory. Studying the new experiences that the platform provides to participants with the help of service model innovation. Summarize four service design strategies for vertical second-hand trading platforms. It provides a reference for design strategies for vertical second-hand trading platforms and promotes the sustainable development of the second-hand trading industry.

Keywords：Service-Dominant Logic；Second-hand transactions；Sustainable consumption；Service design；Duozhuayu

引言

“十四五”循环经济发展规划强调了对循环经济的支持，包括提高资源利用效率和再生资源利用水平。（剩余7856字）