“文旅+会展”赋能文化旅游产业高质量发展

——以“西安年·最中国”春节系列活动为例

［摘要］作为现代服务行业的重要组成部分，文化旅游业的繁荣发展对促进内部消费和提升民众生活水平起着关键作用。会展行业被誉为全球第三大“绿色经济”，以其聚合力、综合性、拉动效应和高效率而著称。会展与文化旅游的有效融合为双方的发展互惠互利，以会展活动为载体的文化与旅游产业将激发出全新的动能。

［关键词］文化旅游；会展；融合发展

［中图分类号］F592.7

［文献标识码］A［文章编号］1008-4648（2024）02-0068-03

“Cultural Tourism + Exhibition” Enables High-quality Development of Cultural Tourism Industry

——Take “Xi’an Year·The Most Chinese” Spring Festival Series Activities as an Example

An Ting， Zhang Anqi

（The Open University of Shaanxi，Xi’an 710119）

Abstract：As an important component of the modern service industry， the prosperity and development of cultural tourism plays a key role in promoting internal consumption and improving people’s living standards.As the third largest “pollution-free economy” in the world， MICE industry has the characteristics of agglomeration， integration， driving and high efficiency.The organic integration of MICE industry and cultural tourism will have a positive impact on the industrial development of both sides， and the cultural tourism industry with events as the carrier will burst out new vitality.

Keywords：Cultural tourism industry;MICE industry;Integrated development

文化旅游业是现代服务行业的重要组成部分，对扩大内需、提升居民生活品质扮演关键角色，在提升中国经济竞争力和全面建设小康社会的过程中也发挥了不可替代的影响。（剩余4541字）