数字经济与体育产业互动关系的理论内涵与计量实证

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[引用格式].数字经济与体育产业互动关系的理论内涵与计量实证［J].山东体育学院学报，2025，41（5）：78-87.

中图分类号：G80-052 文献标识码：A 文章编号：1006-2076（2025）05-0078-10

Theoretical Connotation and Empirical Measurement of the Interactive Relationship Between Digital Economy and Sports Industry

REN Bo School of Economics and Management， Shanghai University of Sport， Shanghai ，China

Abstract：Onthebasisofanalyzing the theoreticalconnotationof theinteractiverelationship betweenthedigital economyandthesports industry，methods suchascointegration testandGrangercausalitytestareusedtoanalyze the interactive development relationship between the digital economy and the sports industry based on time series data from 2014 to 2O23.The results show that the digital economyandthe sports industry are experiencing rapid development trends，andthere isastrongcorrelation between thetwo；Thereisacointegrationrelationship between the digitaleconomyand thesports industry，thatis，they havealong-term equilibrium relationship；There isa mutual influencerelationship between the digital economyand the sports industry，butno Granger causality relationshipbetween them.In viewof this，targeted suggestions for promoting thegood interactionbetweenthedigital economyandthe sports industry are proposed： to create along-term mechanism forthe interactivedevelopment ofthe digitaleconomyand thesports industry，to break the botleneck constraintsonthe interactivedevelopmentof he digital economyand the sports industry，andto promote the interactive development betweenthe digital economyand the sports industry in both directions.

Key words：digital economy；sports industry；digitization；application scenarios；digital sports；new infrastructure

党的二十届三中全会强调，“健全促进实体经济和数字经济深度融合制度”，体现了我国体育产业发展的鲜明导向，反映了促进体育产业和数字经济深度融合的客观要求，对推动体育产业高质量发展具有重要的理论与现实意义。（剩余14826字）