体育用品制造企业数字化转型中的政企演化博弈

——基于MATLAB的仿真分析

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[引用格式]，，.体育用品制造企业数字化转型中的政企演化博弈——基于MATLAB 的仿真分析[J].山东体育学院学报，2025，41（5） ：45-53.

中图分类号：G80-052 文献标识码：A 文章编号：1006-2076（2025）05-0045-09

EvolutionaryGameBetween Governmentand Enterprise in Digital Transformation of Sports Goods Manufacturing Enterprises： A MATLAB Simulation Analysis

LI Kun1 ，LIANG Qinchao²， ZHANG Dianbo³ 1. School of P.E.，Shandong University，Jinan 250061，Shandong，China；2. School of P.E.，Chengdu Normal University， Chengdu 61130，Sichuan，China； 3. Shandong Sport University，Jinan 250102，Shandong，China

Abstract：Digital transformation hasbecomean inevitable choice forsportsgoods manufacturing enterprises to enhance their corecompetitivenessandachieve high-qualitydevelopment.Thisstudy，based onevolutionary game theory， constructs a dual-agent evolutionary game model betweenthe government and sports goods manufacturing enterprises from both macro and micro perspectives.By using MATLAB numerical simulation methods，the study systematicall analyzes the impactof transformationcosts，transformation benefits，andsynergeticefectsonthedigital transformationstrategiesof sportsgoodsmanufacturing enterprises.Theresultsindicate that government supportpolicieseffectively reduce the transformation costs and improve the expected benefits for sports goods manufacturing enterprises.The synergetic ffect significantlyaccelerates theconvergence processof strategy evolution between the government and enterprises.An increase intransformationcostssuppresssthewilingnessofenterprises toundergo transformation，whileanincreasein transformationbenefits，afterexceedingacriticalpoint，significantlyenhancestheprobabilityofdigitaltransformationin these enterprises.Basedon these findings，the study suggestspolicyrecommendations from threeaspects：strengthening policy empowerment，deepeningcollborativeinovation，andstimulating enterprise momentum.Thatis： First，improvehe collaborative policy systemforthe digital transformation of sportsgoodsmanufacturing enterprises；Second，establish a collaborative inovationmechanismforthedigital transformationof sportsgoodsmanufacturing enterprises;Third，improve the evaluation and support system for the digital transformation of sports goods manufacturing enterprises.

Key words：sports goods manufacturing enterprise；digital transformation；high-qualitydevelopment；new phase ol development； simulation modeling；synergy effect； government policy support

伴随着大数据、人工智能、区块链等数字化技术的发展，数字化转型已成为经济增长的“新引擎”[1]。（剩余13627字）