利益相关者视角下文旅标准化研究

【摘要】 文化和旅游标准化是国家标准化战略的重要组成部分，是推动文化事业、文化产业和旅游业实现高质量发展的必然要求。基于利益相关者理论视角，以黟县为例，系统阐述了其文化旅游标准化领域的创新实践，并提出标准化优化发展的工作建议。

【关键词】 标准引领;高质量发展;文化旅游业;黟县

【DOI编码】 10.3969/j.issn.1674-4977.2022.01.001

Research on the Path of Cultural Tourism Standardization from the Perspective of Stakeholders

ZHANG Kai1，ZHANG Wen-jing2，CAO Xian-zhong3，ZHU Qiong-lin4，HUANG Jun5

（1.Anhui Institute of Tourism Planning and Design，Hefei 230051，China;2.Anhui Vocational and Technical College，Hefei 230011，China;3.Institute of Urban Development，East China Normal University，Shanghai 20062，China;4.Suzhou Vocational Technical College，Suzhou 234000，China;5.Yi County Bureau of Culture，Tourism and Sports，Huangshan 245500 China）

Abstract： Cultural and tourism standardization is an important part of the national standardization strategy and an inevitable requirement to promote the high-quality development of cultural undertakings，cultural industry and tourism. Based on the perspective of stakeholder theory，taking Yi County as an example，this paper systematically expounds its innovative practice in the field of cultural tourism standardization，and puts forward some suggestions for the optimal development of standardization.

Key words： standard guidance;high quality development;cultural tourism;Yi County

近年来，利益相关者理论被用来研究旅游及相关产业发展中的各种关系及利益协调[1]。（剩余4718字）