新媒体环境下市场营销专业就业创业指导探讨

打开文本图片集

摘 要：新媒体技术对市场营销专业就业创业指导工作具有重要作用。针对新媒体环境下市场营销专业就业创业指导工作，使用SWOT方法进行分析，面对新媒体环境机会，选择增长型创新工作策略。

关键词：新媒体；就业创业指导；SWOT分析法；创新；市场营销专业

中图分类号：G647

文献标识码：A

doi：10.3969/j.issn.1672-2272.202209042

Research on the Innovation of Career Advising and Entrepreneurship Guidance of Marketing Major under the New Media Environment

Zhang Yuankang，Zhang Weidong

（Qingdao City University，Qingdao 266000，China）

Abstract：With the advent of the Internet era， new media have emerged in the context of informatization. In the past， traditional guidance work could no longer meet the needs of society and had a huge impact on teachers and students. As an important carrier for expanding employment and entrepreneurship， new media technology plays an important role in guiding employment and entrepreneurship for students who major inmarketing majors. In this paper， we study thecareer guidance and entrepreneurship in the new media environment， use the SWOT method to analyze the problems， and at the same time， in the face of the opportunities in the new media environment， select the growth strategy as the specific innovative work strategy.

Key Words：New Media; Career Advising and Entrepreneurship Guidance; SWOT Analysis Method; Innovation; Marketing Major

0 引言

在学生获取就业创业信息逐渐趋于以网上信息为主的新媒体时代，网上交互交流变得更加便利，这样的新媒体环境提供了就业创业指导工作多元的渠道。（剩余4677字）